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Who are we?… Trelawney
Associates is a corporate finance boutique with a difference. As principals, we
have strong business and industrial, as well as financial, backgrounds. We
concentrate on the technology sector. We
work with businesses and management teams to achieve their strategic objectives.
On the one hand, we arrange Acquisitions, Disposals, Mergers, and Joint
Ventures/Partnerships. On the other, we raise finance from Venture and
Development Capital Institutions, Private Investors and Banks. In some
transactions we do both. Our
origins go back to 1991, and we are based in the UK in London and Oxfordshire.
We have partners in the USA and continental Europe to reflect the international
nature of the markets we serve. We are experienced in cross-border activities. Where do we focus?…
What is our approach?… First
and foremost, whether for an acquisition, a disposal or a fund raising we set
out to understand the business thoroughly, its strengths and its weaknesses, its
stance in the market and its performance. From this foundation, we can test the
strategy and create the “vision” essential to underpinning any transaction. Our
experience is invaluable to this process. We have worked in and with
engineering, electronics, telecoms, IT, instrumentation, aerospace, defense,
chemical, pharmaceutical, life sciences, healthcare and venture capital
companies. Our operational roles have been in general management, business
development, marketing and operations. Principals lead every assignment. When
required, we can call on our broad network of professional contacts and
Associates with particular skills or sector knowledge in the UK. We work closely
on cross-border transactions with Associates in France, Germany and the USA. . At
an early stage we agree a brief for the assignment. This covers an outline of
the current position of the business, the tasks to be performed, milestones in
the timetable, modus operandi, the people involved on our side and the fee
basis. Once started, we work closely with the clients in all phases and keep
them fully informed of our progress. On any assignment we act for only one side of the transaction. We are also very mindful of the necessity to take all steps to protect the confidentiality of the transaction as far as possible. What do we do?… Our aim is to provide our M & A clients with well researched ideas. Ideas result from a combination of our good contacts, industry knowledge, research and inspiration. Our business is to turn these ideas into reality. In acting for Vendors we:-
In acting for
Acquirors we:-
In the Fund Raising process
we:-
How are we rewarded?… Our fees are mainly success related based upon a percentage of the deal size which reflects the size and complexity of the transaction. A smaller component is paid in the early stages of a transaction in the form of commitment fees, fixed fees and/or retainers. When acting on disposals, in raising finance and in acquisition searches, the fixed fees are related to milestones in the process. When bringing acquisition opportunities to potential purchasers, the commitment fee reflects the work undertaken to date and the opportunity cost of committing to work for one client. Why do we make the difference?… It
is a rare transaction that does not create strong tension between the
negotiating parties or is not blown off course by some unexpected event or
reversal. The situation can become emotional and complex. It is then frequently
easier for an intermediary to explore the issues and options, and open up a path
through the difficulties. Our role as intermediaries can be summarised in six attributes: initiative, tact, imagination, tenacity, trust and discretion. Initiative and tact keep the deal on the rails, imagination and tenacity overcome the inevitable obstacles, and trust and discretion maintain confidence and confidentiality throughout the process. The goal is a deal beneficial to both parties - if it isn't, it won't happen - and the best possible terms for our client. For more information contact Trelawney on: info@trelawney.com |
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